Why is Video content most important in Marketing than ever?
By now, even the smallest businesses have invested in content marketing, social media, and SEO. It is clear that those three elements are incredibly the most important components of successful internet marketing. However, if that’s all you’re focusing on, you’re missing out on one of the most promising and lucrative mediums: Video content.
For many years, video marketing was a sort of crude and somewhat delphic area of internet marketing. The successful businesses in the world have a keen understanding of the value of video marketing – do you?
Here are a few of the top reasons why video marketing deserves your attention and focus in 2019 and the years to come.
Huge reach – Video’s reach is growing day-by-day, with a maximum number of people dropping television for online channels like Netflix, Hulu, and YouTube.
If you’re new to video marketing, YouTube is the right place to start. The number of hours of video people watches on YouTube per month increases steadily by 50 percent. That’s absolutely wonderful and makes advertising on YouTube a must for all marketers.
Versatility – Video marketing is best because it’s highly versatile. From realtors and landlords conducting video tours and listings to major corporations releasing product teasers, the possibilities are limitless. Compared to display advertising, video marketing is more dynamic and interactive medium to work with. It allows you to increase engagement and stimulation with your customers in an uncommon way.
Easily searchable – Did you know that 75 percent of the search listings on Google include video content results?
That makes video one of the most easily searchable forms of content over the globe. Furthermore, YouTube is the second largest search engine in the world after, you guessed it, Google. Given these starts, optimizing your video content for search is absolutely important.
Increased engagement – From a real point of view, the video does something text and pictures cannot. They are incredibly engaging and emotionally powerful. Assuming that engagement is one of your basic goals of marketing, video content is one of your most powerful tools can use.
Social virality – Want to conduct the fastest experiment on the social virality of videos? Scroll through your Facebook newsfeed and count how many videos you see in 15 seconds. You’ll probably have to use two hands. People love to share videos, which relieves much of the burden on your end.
Invest in Video Today!
Video marketing is not the easiest form of internet marketing. If you’re looking for a simple, try something else. However, if you’re looking for high returns, increased leads, and better overall visibility, video marketing should be your preferred tool. Don’t delay any longer – invest in video today!
If you wish to create one such video content for your business, get in touch with our expertise.