5 Tips On How To Create Best Explainer Videos!
You might have seen many animated videos that explain a product or service and bring in conversions. You see them everywhere nowadays. Videos are unbelievably popular among the online audience and it works well. They’re informative, easy to understand and engaging. 95% of people watch explainer video for finding out about a product or a service. It’s not just about creating an explainer video, it’s about how to create one. There are a few reasons why you must consider creating an explainer video:
- Explainer videos are practical and relevant.
- They are concise. The shorter it is, the higher the value is.
- They build brand image and brand popularity.
Tip 1: Understand your audience perspective
An explainer video’s main purpose is to help your target to achieve or learn something, hence it’s imperative to understand the viewers’ perspective. The viewers are concerned about things like the value of a product shown in the video, why is the product better than that of others, how the video can improve a viewer’s skills. If these things are defined, the audience perspective is far more considered and that will create a lot of impact in your video.
Tip 2: Story is the secret formula
The main goal of an explainer video is to tell a specific story in a precise manner. There are two types of storytelling for a video through the video script: Process walkthrough- it demonstrates how to complete a certain process effectively. Problem solution- this completely describes a problem and brings a solution, rather than just the problem. Understand the goal of your video’s story. make people gain some knowledge out of your video. You must be aware of what your viewers take away from the video. Conclusion of the video must provide a long-term impact on the audience.
Tip 3: Keep the video Concise
If your video doesn’t engage your viewers within the first 30 seconds, 33% of them will stop watching it. It’s always advisable to make the video concise and relevant. Put your message in the first 30seconds, which will remind them of the main goal of the video.
Tip 4: Use a comfortable language
Your video must hold natural and convenient language which is fluent for both the giver and the receiver. This means that it’s the easiest style for them to understand. A great way to address the viewers is to speak directly to them, in a mutually comfortable language. That’s why it’s important for you to understand our audience.
Tip 5: Revise and revise
Not every first attempt for creating a video will be successful, It will give you something to work with, again. Do brainstorming, study your products, study your audience and review your own video by yourself. seek some assistance from your team or friends. If necessary, make prior changes to your video appropriately.
If you really expect a killer explainer video, you would need time to do all the steps mentioned here. Creating engaging explainer video requires you to apply all these tips in an efficient manner and make it an attractive and useful video.
If you face any issues creating an explainer video for your product or service, get in touch with our experts.