This day, people are flooded with information and data, so getting your messages into their brain requires more than just text or images. And there comes Infographics as a Savior. There are different types of infographics, but it all depends on the creator on how and what to choose through some research and thought. If a website has many pages, these infographics can be considered as a mini-website or a one-page website. In recent 3 years, Infographics have presented itself as a solution to convey the information precise and appealing.
There are some important factors to keep in mind and to include them in your infographics which will help you boost your brand. Considering the theme of your infographics and the purpose behind it, you can decide on the important aspects and can create a unique infographics which will attract more eyeballs.
Here, you may come to know about four important things you should always include in your infographics:
Data which is appropriate and relevant
Infographics are all about solid story. It is nothing but a data that is visualized in a more understandable way. Data is any info that can be used to make a comparative analysis or a how-to guide. Data visualization can make any information easier to understand and use. If you have old data which is no longer relevant, this could bring up a negative image for your brand. So it’s essential to create important information that will connect with readers.
The concept behind the visual style and design
Since we all know that data visualization is eye-catching, an infographics needs to be visually attractive. It all includes the attractive color palette and consistent style guide for every infographics. Inverted pyramid style must be used not only for journalism also for infographics where most important info is at the top and less significant info goes to the bottom. The data must be readable and must convey the info in a glace. Stories can’t be entertained here. These information is one-time view-able. Your infographics can retain in their mind only for seconds, but the info it provides can stay eternally. So designing appropriately catches attraction and attention eventually.
Organized plate of designs
You may have fanciest graphics, designs and colors, but without organizing them appropriately on the design plate, the infographics may seem chaotic. You’ll have to pretty clear about what your focus is and which message is least important and according to them, you may have to organize the design and data for a successful reach of your infographics.
Having a CTA
Your infographics does have a goal like why you made it and what people should see in it. So any infographics must have a call to action button which reminds user to share the infographics, and you may also drive your readers to your website. Do not forget branding at any cost.
If you choose a topic for infographics, don’t clutter it with too much information. It can be an effective tool to have an overview of a topic and eventually visit to your website to learn more. Single topic infographics must be easy and clear to understand. They grab users to get encouraged in reading and get through the topic. Study the work of other/competitor infographics and figure it out why and how it worked out. Strong storytelling and superior visual composition will hold up any infographics in first place ever.