10 key Instagram video marketing statistics you need to know

An entirely distinctive visual approach to content, Instagram is one of the most important platforms to include any business’ social marketing strategy. It’s the perfect stage for companies to showcase who they are to their potential customers as well as to nurture brand personality. It began as a simple photo-sharing platform. Over the years, Instagram has grown into a social media heavyweight and a powerful tool for marketers. But as the platform has grown, so has the complexity of its features and the competition for attention.

It is essential for any marketer to find the pulse of a certain video marketing statistics. Let’s see few video marketing statistics every digital marketer and business owner should be aware of.

1. Instagram holds billion users

Back in 2017, Insta has the record of 800 million active users, the platform has continued its upward trend of ever-increasing users that reached billion last year and that doesn’t seem to be slowing down any time soon. That makes instagram one of the most popular social networks around for plenty of opportunities.

2. The like button is hit an average of 4.2 billion times per day

An average user is going through their feed and pressing that like button more than once on a daily basis. This shows a willingness to engage, which brands directly.

3. Majority of Instagram users are under 30 years.

More than the other social media platforms, Instagram user base tips slightly to the younger side. With roughly 59% of internet-using are adults between 18 and 29 using Instagram, whereas 33% are adults between 30 and 49 years old. In such way, Instagram has the perfect environment to capture younger audience.

4. Prolonged usage

A recent study revealed that 25% of smart phone owners use the Instagram platform, 22% of its users log into Instagram at least once a day, and 38% check Instagram multiple times. Whoever checks in, spends roughly 4-6 minutes of minimum time.

5. Instagram and Marketing work together

72% of Instagram users have stated that they have purchased a product they saw on the app, and over the past few years, Instagram has become the spot for luxury shoppers.

6. Users like to follow companies

Users on Instagram are relatively open to follow business accounts on a regular basis. Around 80% of Instagram users follow at least one business and 75% of the user base takes actions like looking further into a brand’s post or visiting website.

7. Ads come as videos

25% of Instagram ads are single videos. Users seem to respond better to video, edging out photos for higher engagement rates.

8. Video is becoming the preferred type of content.

Watching videos on this platform gets high 80% year over year, and increase in volume of videos are uploaded to the platform per day is evident that the demand for video content on instagram is huge. This marks a fair picture on where to allocate those marketing resources when it comes to making high-quality content for social network.

9. Instagram videos are a huge asset

53% of marketers see Instagram video as important to their strategies. Instagram videos are ideal and fit in perfectly as a complement to other elements of the campaign.

  1. Around 70% of Instagram users watch video content in the form of Stories on a daily basis. Roughly 50% of this number seems to be a marked preference towards these videos that make them laugh. About one in four millennial actively seeks stories of Products, services and brands they are considering buying.


These numbers represent clear trends on user preferences for the types of content users look for on the app, so they provide an ideal starting point to start developing content that will get you to your goal. After seeing these statistics, you really can’t deny the incredible marketing and selling power that Instagram has. It’s now time to learn how to leverage Instagram for your business.

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