With roughly 2.2 billion monthly active users, Facebook is without a doubt one of the most important social networks to include in your social video marketing strategy.A new survey has revealed 71% of consumers find FaceBook video ads relevant or highly relevant. As the number of people watching videos on FaceBook increases, the ads businesses pay for will reach the intended target with greater accuracy.
There are a handful of important video marketing statistics that I feel every business owner and online marketer should be aware of. Here are ten video marketing statistics for Facebook you need to know for 2019.
1. Half a billion people are watching videos on Facebook every day
Think about the immense potential to reach your audience that Facebook brings to the table! The platform’s a fertile ground where your videos are likely to catch a lot of eyes without the need to use massive amounts of resources.
2. The safe zone for length
Length is one of the most critical video marketing statistics that both, content creators and marketers alike should pay great attention to. Appropriate length for one platform might not be ideal for another, yet 45 seconds to 1 minute would be ideal to perform better.
3. FaceBook videos generates lot more organic traffic than images.
On average, Facebook videos receive about 135% more organic traffic and engagement than images. Such huge numbers further highlights the urge to take the advantage of the platform by businesses of all sizes.
4. Native videos significantly outperform linked content from other platforms
Videos hosted natively on Facebook’s platform perform as much as ten times better than video content that is merely linked or embedded in posts. This is an essential piece of data to keep in mind when you are trying to optimize your content dissemination process.
5. Do not miss the title of the movie
Just like the title of the movie, the first three seconds of the video are crucial. Those seconds generate about 47% of its value and 74% by those who watched less than ten seconds.
6. Branded videos keep seeing a massive increase
Sponsored content has always been up high with massive increases. Between 2016 and 2017, views on branded content increased a staggering 258%, an impressive number that you should think about for your strategy.
7. Progressive Live Videos
Live videos, on all platforms, are progressively a powerful asset when it comes to social video marketing. Not only people spend more time watching live videos, but they also manage to create as much as ten times the average comments than regular videos do.
8. Vertical video making hits the floor
Vertical videos are proving to be equally advantageous on Facebook, a platform whose younger user base uses almost exclusively mobile devices. Studies have found that vertical videos can reach over 50% more people at lower costs and while generating better post engagement levels.
9. Most videos on Facebook are seen on a mobile device
Just like the other content, mobile watching is the same for videos too. Facebook’s videos are no exception. People are five times more likely to watch your videos on Facebook using a smart phone, so placing a lot of emphasis on user-experience oriented design for mobile platforms is fundamental.
10. Visually descriptive content holds a special place
Here’s a remarkable video marketing statistic for Facebook that few people are even aware of: as much as 85% are being watched with no sound. 85% is a huge number! Given the high probability of your videos on Facebook being reproduced without sound, the need for effective visual storytelling and subtitles become fundamental pieces of the production process.
It is essential to keep an eye on the numbers to get an effective feel for the trends and the best ways to guarantee your content’s success. As you plan and begin to work on your video marketing content for Facebook, keep these insights in mind and make the most out of them. As they will provide a much needed reliability for your content to achieve your goals.